Key Features:
Custom-designed landing site (5-10 pages) with NYC-themed hero section (e.g., skyline video banner) and prominent CTAs for calls/quotes.

Basic interactive elements: Instant quote calculator for job estimates (e.g., roofing sq. ft. or HVAC unit size, including NYC surcharges).
Local SEO setup: Google Maps integration for service areas, schema markup for "near me" searches, and borough-specific pages.

Live chat widget for 24/7 inquiries (e.g., "Need emergency plumbing?").

Review feed pulling from Google/Yelp and a simple contact form.

Compliance badges (e.g., "NYC DOB Licensed") with hover details.

Portfolio gallery with before-after sliders for 5-10 projects.

Key Features (Builds on Essential):

Expanded portal (10-15 pages) with dynamic service menus (e.g., "Local Law 97 HVAC Upgrades") and blog section for SEO content (e.g., "NYC Winter Plumbing Tips").

Advanced interactivity: Multi-step quote engine with NYC-specific inputs (e.g., permit fees) and real-time scheduling calendar synced to crew availability.

AI chatbot for lead qualification (e.g., budget/urgency questions) and emergency routing.

Enhanced portfolio: Filterable gallery with case studies, 360° views, and geotagged NYC projects.

CRM integration for lead tracking and email nurturing (e.g., follow-ups for seasonal services).

Testimonial hub with video embeds and "Trust Score" widget.

Multilingual support (e.g., Spanish for Bronx clients) and ADA enhancements.

Full custom portal (15+ pages) with advanced UX (e.g., 3D animations, personalized user dashboards for repeat clients).

Sophisticated tools: AI-powered quote engine with real-time pricing (e.g., factoring tariffs/material costs), dispatch integration for crew assignment.

Content hub: Interactive quizzes/infographics (e.g., "Is Your Roof Compliant?") and video resources on NYC regs.

Deep analytics: Heatmaps/user tracking to optimize CTAs, plus A/B testing for pages.

E-commerce add-ons: Sell maintenance plans or parts online (e.g., HVAC filters).

Security/compliance: Advanced features like secure client portals for invoices and DOB document uploads.

Scalable backend: Supports high traffic and future expansions (e.g., app integration).

PROFESSIONAL WEBSITE (Up to 30 Pages)
Custom design with 2-level navigation structure SEO optimization for maximum visibility
Daily update training & documentation Mobile-responsive across all devices
ENGAGEMENT FEATURES
2 Custom contact forms with lead capture
Dynamic sliding homepage banner
Embedded video integration
Photo gallery (50 images) OR product catalog (5 items) Downloadable documents (PDF, DOCX, etc.)
USER MANAGEMENT SYSTEM
Customer registration with unique ID assignment Admin dashboard for order management Real-time package status updates
Complete order tracking system
E-COMMERCE CAPABILITIES
Grocery ordering & delivery system
Printing & document preparation orders Shopping cart with secure checkout Document & prescription upload functionality Seamless Shopify integration for payments
STREAMLINED PAYMENT FLOW
Website → Lead Capture Form → WhatsApp Integration → Secure Payment Conversion Optimized: Direct path from interest to payment completion