Job Summary

What you will do

1. Maintain all social media platforms for all products.
2. Coordinate the development of branded content including blog articles, graphics videos etc.
3. Implement marketing and advertising campaigns in line with overall marketing strategy.
4. Track usage and transaction data and make recommendations for improvement.
5. Plan and organize promotional presentations, event and expos.
6. Prepare marketing reports by collecting, analyzing, and summarizing sales and usage data.
7. Create and maintain brand awareness for the company and its products.
8. Document and communicate style guides, brand guidelines, brand vision and value proposition.
9. Update job knowledge by participating in educational opportunities and reading relevant publications.
10. Accomplish organization goals by accepting ownership for accomplishing new and different requests.
11. Explore opportunities to add value to job accomplishments.

Qualifications Preferred

• Bachelor’s degree in marketing or a related field
• Minimum of two-year experience working in a similar capacity.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytic tools
• Experience in setting up and optimizing PPC campaigns on all major search engines.

Personal Attributes

• High Energy
• Ability to work independently.
• Target Oriented
• Understanding of customer behavior
• High level of confidentiality
• Ability to coordinate projects remotely