Zedayne Simister is a dynamic entrepreneur and business leader, serving as CEO of Value Zone Financial Services Jamaica Limited and CFO of Rosnitto Holdings Limited. With almost 20 years of experience in investment strategy and risk management, he co-founded two successful companies and has a proven track record in helping businesses thrive. As the founder and host of The Business End, a program dedicated to sharing practical strategies for business growth, Zedayne provides invaluable insights for current and aspiring business owners. His mission is to equip entrepreneurs with the tools to avoid pitfalls and achieve sustainable profitability, contributing to Jamaica’s economic growth and job creation.

Jermaine Burrell, Chief Economist and Attorney-at-Law, brings over 20 years of experience in the financial sector, spanning bond, equity, and investment markets across the Caribbean and Latin America. With an MSc in Economics specializing in international finance and game theory, and a BSc in Economics with a double minor in statistics and public sector management, his expertise is backed by robust academic credentials. Since 2017, his legal acumen has further enhanced his ability to navigate complex financial and legal landscapes, making him a distinguished leader and insightful speaker in the industry.